Sunday, June 18, 2017

Jab Harry Met Sejal Mini Trail 1

Jab Harry Met Sejal poster images

Imtiaz Ali revealed excerpts from his latest creation Jab Harry Met Sejal that brings together Shahrukh Khan and Anushka Sharma for the third time on the screen. And instead of unveiling the trailer immediately, the producers decided to deliver what they call the mini trail. Overall these are small teasers just like the chapters unveiled for Dear Zindagi.

Shahrukh Khan and Imtiaz Ali were on the television set of the channel broadcasting the cricket match to unveil two excerpts of a mini trail and a musical extract. A stroke of marketing genius when we know the devouring passion of the Indian public for cricket and is a great way to captivate the attention of a huge part of the public. But the real challenge was to convince all these beautiful people who would wait in front of the television screen that King Khan shows us more. So here is the very first promotional extract of Jab Harry Met Sejal:



And the result seems to be up to expectations! After experimenting with a gangster role in Raees and a tricky dual role in FAN, Shahrukh Khan is back in a more familiar territory, reminding us in passing why he is the King of Romance. Especially since his character is not limited to the nice little romantic hero since according to the few images and dialogues.

SRK would return to his role of the lover that marked some of his greatest romantic classics. The dialogues work perfectly, the alchemy between the couple is once again perfectly effective and the two characters seem very well written. This is the great strength of the cinema of Imtiaz Ali, he writes singular and memorable characters. So even in just 30 seconds, we can guess that this duo will not be an umpteenth transparent duo of romantic comedy.

Shahrukh Khan captivates the eye with his presence on screen and his talent as an actor, but Anushka Sharma is not outdone either and shines by her natural play. An uncommon Shahrukh Khan and Anushka in search of freedom and a talented filmmaker to lead the whole, what more could you ask for! It will now be necessary to wait for the next mini trail, knowing that the complete trailer will be unveiled with Tubelight.

As for the musical excerpt unveiled on television, it has not yet been put online. We can see some snippets of videos on social networks but the quality is not optimal. Here too, we will have to wait for a little! It is a romantic song festive in the pure tradition of the light pieces that one finds in Imtiaz Ali.

Shot under the provisional title The Ring, the title was the subject of many rumors, including Rehnuma. And in order to play with the suspense till the end, the title was unveiled in two stages. A double play on words as it refers to Jab We Met, one of the biggest hits of the director Imtiaz Ali, and to the American film When Harry Met Sally. The producers favored a title being partly Hindi, a decision that seems logical because the public of single screens tends to hesitate in front of English titles.

So all this is beautiful, and the title is both surprising and rather clever, but what about the posters? Well, one discovers luminous, playful and festive posters. On one side Shahrukh Khan dance with a colorful background and on the other hand, Anushka Sharma illuminates the poster. The couple seems to work once again wonderfully and this third film together will certainly delight the fans.

At the top of the two posters is the map of Europe with a point that stops on different destinations with Poland for the first and the Netherlands for the second. Remember that this film should be partly a road movie since Shahrukh Khan will play the role of a tour guide. We know the love of Imtiaz Ali for the thematic journey (initiation) with Jab We Met, Rockstar, Highway or Tamasha who approached this notion.

While his last three films claim to be more independent in nature, aiming to destabilize the average spectator in certain aspects, we must see with this movie a return of Imtiaz Ali towards a more public and commercial cinema in the footsteps of his Jab We Met.

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